Upside Down House premiers in the South at intu Lakeside.
The extraordinary two-storey inverted home offers a zero-gravity style experience as it sits on its head in the amphitheatre just outside House of Fraser.
Customers can walk on the ceiling, go up and downstairs, do handstands on the sofa without taking their feet off the floor and will never get bored as the furniture changes to match each season.
Ben Leeson, marketing manager at intu Lakeside said: “We are very excited for the arrival of Upside Down House UK and know that our guests will be amazed by everything it has to offer.
“As Essex’s biggest shopping centre, it is necessary that we offer a compelling experience for our customers and the addition of the Upside Down House alongside our leisure development, allows us to do this.”
Tom Dirse, CEO at Upside Down House UK, said: “intu Lakeside is the perfect location for us as it offers a huge catchment, busy footfall and a family-friendly focus. The Upside Down House UK is an extremely entertaining place to visit where children and adults alike can observe seemingly familiar surroundings from a totally new perspective.
“We are passionate about creating compelling experiences, in centre and online, that make our customers smile and help our retailers flourish.”
intu owns and manages some of the best shopping centres, in some of the strongest locations, in the UK and Spain.
For more information please visit www.upsidedownhouse.co.uk