TOWIE star launches new fashion boutique in Hornchurch


DanniDANIELLE Armstrong will be opening her new fashion boutique in Hornchurch to the public this Saturday.

The feisty blonde from Dagenham, who is currently starring on reality series The Only Way is Essex, has become the latest cast member to open a fashion boutique, following in the footsteps of Sam Faiers, Gemma Collins, Lucy Mecklenburgh and Amy Childs.

Attending the official press launch for the boutique named Danni on Thursday night, Danielle, who has a degree in fashion, was joined by cast members from the show, including her boyfriend James ‘Lockie’ Lock, Jasmin Walia and Grace Andrews.

The boutique, named Danni, will stock items from her ILWF (In Love With Fashion) Danni Day collection and her ‘hottest picks from amazing fashion brands’.

Danni is located at 8 North Street, Hornchurch, RM11 1QX and will be open to the public from 10am to 6pm on Saturday, 26 July.


  1. How? Where? Can I purchase Danni’s stunning jewellery and statement necklaces she wears on TOWIE. They are truely beautiful! I so must make the trip to hornchurch from bexhill on sea. X


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