Pop up plant based butchers


Sainsbury’s opened the UK’s first ever ‘Meat-Free Butchers’ in East London last week just in time for World Meat Free Week.

The ‘pop up’ shop along the Bethnal Green Road, proved to be a huge success with queues out the door for all three days.

I visited the shop on Saturday and Sunday and can happily say that this needs to be a permanent fixture!

The staff were amazing and the shop itself was completely outstanding. Ten out of ten to Sainsburys for embarking in this venture, I believe the popularity of the shop is now enough to make shops like these an everyday occurrence.

At first glance, the three day pop-up shop looked no different than a traditional meat butchers. But the sausages hanging in the window were all in fact entirely vegan.

‘Shroomdog’ sausages, and the mince were made from pea protein.
The in-store butcher was specially trained for plant-based cooking, sharing recipe advice and tips to help customers get involved in ‘World Meat Free Week’, which encourages people to try more plant-based foods.

Boasting over a dozen high quality fresh foods, customers of the East-End ‘Butchers’ got to choose a cut of the best boneless bites, before the food is weighed and wrapped as in a traditional store.

From the famous Sweet & Smoky BBQ Pulled Jackfruit and Cumberland Shroomdogs, to the brand new Veggie Ribz and Moroccon Vegbabs, we were treated to a whole host of delights at very low prices!

The decision to try out a shop like this has come after Sainsbury’s has seen a 24% increase in customers searching for vegan products online, and a 65% increase in sales of plant-based products year-on-year – with sales having doubled in the last year compare to the previous year. However, many are still daunted by the prospect of cooking with plant-based foods and with shops such as these opening up, it makes the decision to stop eating meat much easier and can open up a whole new world of cuisine that is often knocked by food critics who should be embracing it instead of trying to be little those who take the decision to avoid any animal based products.

Well done Sainsburys, the popularity of this shop can silence all the empty vessel critics making the loud noise.

Francesca Lilleystone


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