Finding fame on Britain’s Got Talent in 2012, the group – made up of Eddie Brett, Sonny Jay Muharrem and Te Qhairo Eugene, first met at Colins Performing Arts College in Romford where Eddie asked Te and Sonny to help him with a song.
After finishing fourth in the ITV talent show, the boys were immediately signed by Simon Cowell’s record label, releasing their first single What a Night in 2013.
“Britain’s Got Talent worked wonders for us,” says 22-year-old Eddie. “Before this we were doing gigs in empty bars. Suddenly we had built a massive fan base on Twitter and then we were performing at concerts where you knew all the people were there to watch you.”
Although the band’s fame came directly from Britain’s Got Talent, they wouldn’t recommend talent shows for all artists seeking to make it big.
“It’s different for everyone,” says 21-year-old Te. “We wanted to build a bigger fan base whatever happened on the show. And we did that.”
“There’s a reason these shows exist,” adds Eddie. “There’s a big following and bands do get signed. Some people are just fame hungry – but they always get found out.”
Since being catapulted into the spotlight after their BGT success, the boys have played two sell-out gigs in the O2 and toured with Essex boy Olly Murs.
“It was great to learn from someone higher up in the business than us,” says Eddie of spending time with Olly. “But there were also snooker tables and ping pong tables backstage so we taught Olly as much as he taught us.
“The attention we got was strange and bizarre, but a lot of fun,” he continues. “We got given loads of free stuff, like in restaurants, I just kept ordering more and more. Now I’ve had to join a gym. I coped with fame well, but I just got fat!”
No longer with Simon Cowell’s label, Syco Records, the group is now managed by Gravity Management. I ask how the band feels about being dropped by Syco.
“I always describe it as an ex-girlfriend,” explains Eddie. “We liked each other a lot but we had our differences. We just had a meeting and said ‘this isn’t working’.
“We regret not knowing what it was going to be like and I wished we’d been stronger from the start, but our single Honest got to number six in the iTunes charts. We saw Simon [Cowell] at a One Direction concert in Wembley and gave him a nod.”
The reggae-influenced single Honest talks about roots and I wanted to know where the boys thought of as home.
“I’m pure Essex,” says 21-year-old Sonny, who lives in Chigwell. “But Te will tell you something different.”
“East London is my home,” says Te who hails from Ilford. “But we hang out at Eddie’s house in Chingford or in Faces with Olly Murs.”
This and That is set for release on 11 August and the Loveable Rogues will be on tour this November followed by some secret support slots which the guys wouldn’t reveal.
“The album is a collaboration of influence from the four years we’ve been together to the present,” says Sonny.
“We all have different backgrounds and like different genres,” adds Eddie. “I grew up listening to rock and Te grew up listening to soul. In our album we try and meet in the middle somewhere.”
For more information about the album release visit loveableroguesmusic.com
By Charles Bell