in2 Lifestyle – Rock the Frock – Alternative Wedding Boutique


By Charlotte Civil

Getting married, a wonderful prospect and one of the most exciting times of our lives. However, many brides-to-be fret unnecessarily when it comes to deciding what wedding dress style to go for.

I went for a traditional strapless, ivory satin fishtail design with crystals decorating the bodice, but as lovely as it was looking back nine years I could or should have gone for something more comfortable, vintage inspired or alternative to reflect my style and personality rather than just follow the bridal trend at that time.

Fast forward to 2017 and brides can now choose something truly unique, a far cry from the traditional gowns many of us end up buying, from fabulous alternative bridal boutique Rock the Frock.

You’ll be instantly endeared by their beautiful floaty fairy-tale boho style dresses and quirky tea-length styles.

Karen Whybro, founder of Rock the Frock tells us more:

“I was continually frustrated by the lack of short wedding dresses, alternative, vintage and inspired wedding dresses on offer when I was getting married, so I decided to start my own boutique to serve those brides just like me. We’re not all about long, strapless gowns covered in bling and why should we have to settle for something less than amazing.” Rock the Frock launched in January 2014.”

“The shop first opened upstairs in the Antiques Centre in Battlesbridge, but now we have our flagship store in Chelmsford and one in Plymouth.

Rock the Frock’s website gives an eye-opening glimpse of the amazing styles on offer.

“All our dresses – from 50s style to boho-style gowns are by UK/international independent designers and are exclusive to Rock the Frock,” says Karen. Most popular are styles by Chantel Lauren, Saja and Lucy Can’t Dance, the latter a designer based in Chelmsford.”

Brides can also treat their bridesmaids to something special. Rock the Frock has an amazing collection of outfits created with the non-bridesmaid in mind; for girls who want to wear something modern and beautiful for the wedding yet fashion-forward enough to be worn again with an everyday wardrobe. These include modern separates comprising a rainbow of muted pastel tulle skirts in a range of lengths to be mixed & matched with an amazing selection of tops and playsuits in ivory.

For something effortlessly modern and elegantly ethereal, Rock the Frock certainly has it!
Rock the Frock, 30-36 Viaduct Road, Chelmsford, Essex, CM1 1TS. For more information

Chantel Lauren – Mae (lace top with blue skirt)
This amazingly dramatic dress is by one of our American designers, Chantel Lauren. She is a stunning silk & tulle dress with a hand-painted skirt, available in steel, platinum & rose gold. Mae exudes creativity, freedom & appeals to brides who want to seriously make an impression on their big day!

SAJA – Wendy (floaty dress with dropped sleeves)
One of our best sellers, Wendy is such a beautifully boho dress & the ultimate for a destination wedding. This dress is incredibly light, made from silk & crinkle chiffon and it so easy to wear. It looks beautiful in a woodland setting too!

Katya Katya Shehurina – Vitalia (lace dress)
Vitalia is an effortlessly beautiful dress, available in ivory or blue lace with a variety of different tones of slip underneath. The lace is delicate & feminine and the dress has a beautiful train to finish off the relaxed, bohemian look.

Francis Bridal – Carbonne (long sleeved boho dress)
The ultimate bohemian dress for a festival wedding. Carbonne is from London-based designer, Francis Bridal & is one of my ultimate favourites. This is actually the dress I would choose to get married in again! So boho & super cool.

Velvet Johnstone – jumpsuit
Just because a wedding jumpsuit is the most amazing thing ever! We LOVE this so much & many of our brides choose to wear it with a skirt over the top for the ceremony, then take it off for the trouser look in the evening! GENIUS!


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