Support for RNLI
Ford in Essex are supporting the RNLI by supplying the charity that saves lives at sea with a replacement fleet of new vehicles.
Ford will ship 210 new vehicles to the RNLI this year, followed by a further 120 in 2020 and again in 2021 – including 100 Ford Rangers total as beach patrol vehicles for its lifeguard service.
Andy Barratt, Ford of Britain chairman and managing director, said: “Ford as UK vehicle market leader partnering one of this country’s national treasures is a real coup for us.
“The RNLI does an outstanding job keeping us safe around the coast including in Essex, which we’re excited to be supporting.”
Ford takes its social responsibility as an industry leader, employer and charity supporter seriously.
Ford will be collaborating with the RNLI on water safety messages to raise public awareness of risks around the water to help people enjoy coastal and inland waterways more safely.
The 2019 fleet of RNLI Fords will include 10 Fiesta, 10 EcoSport, 80 Focus, 10 Kuga, 80 Transit, Transit Connect and Transit Customs plus the Plug-in Hybrid Electric Vehicle (PHEV), as well as 20 four-wheel-drive Rangers to be deployed on beach patrols.
“The Ford Ranger pick-up is a vehicle we are immensely proud of and we are thrilled that the RNLI also believes it is suited to its tough demands,” said Andy Barratt.
Nick Saunders, RNLI senior procurement manager, said: “We’re delighted that Ford is able to supply vehicles so well-suited to carrying out our life-saving work.
The RNLI is excited to be working with such an iconic brand in a relationship that goes beyond supplier status.”