A former Essex girl has recently launched a new concept in the wine industry.
Lucy Wright has set up newly formed startup Nice with her business partner and are out to disrupt the wine industry with the launch of their Pale Rosé and Sauvignon Blanc in a can (RRP £3), rolling out to 600 Sainsbury’s across the UK from February 2019.
Lucy said: “We really pleased with how our wine in a can has been received. I went full time January 2019 and its going really well. We are now in Sainsbury’s, Whistlestops, on Amazon and in many restaurants and we are at lots of festivals.”
“The 250ml slimline cans are 100% recyclable and are perfect to drink on the train, picnic or at a festival. We have handpicked the wines from the South of France and they are refreshing and light.
“I was born in Great Bardfield near Braintree in Essex and my mum lives there so I travel back to Essex from London most weekends.
“I am working hard to get our wine into lots of bars, restaurants, shops and festivals in Essex. It’s important to me that’s it is available in Essex.”
Nice source their Pale Rosé from just outside Montpellier and their Sauvignon Blanc from Cotes de Gascogne, France. Both are dry, crisp, vegan and sourced from family-run vineyards.
Being canned means that Nice chills at lightning speed, is endlessly recyclable, it’s light enough to take on any outings and if you’re just after one glass, there’s no need to pull the cork on an entire bottle. Glasses are now optional.
(Lucy also founded Cuckoo bircher muesli and Ananas Consulting) and her business partner Jeremy May founded (ex Propercorn and Vita Coco).
This depth of experience gave the pair the confidence and know-how to achieve £300,000 of investment from angel investors prior to launch.
Tom Elliot, Future Brands, Origination & Development Manager of Sainsbury’s: “Nice is quality wine in a can that has mass market appeal and is 100% recyclable, which made it a no-brainer to Sainsbury’s.
“We have seen fantastic growth in single formats and convenience, and this category has performed phenomenally in the US. We love the brand; the cans will really pop on-shelf.
“We were also impressed by the two very experienced and ambitious Co-Founders driving the business forward.
“We’re looking forward to seeing the reaction of our shoppers as we roll Nice out to 600 stores across the country. We think the convenience element will be especially promising for the picnicking and festival season.”
Set to be at the forefront of the next big drinking trend of 2019 and beyond, find Nice in Sainsbury’s stores across the UK from February 2019, alongside listings in key independents and at the best UK festivals as summer 2019 unfurls. (www.nice-drinks.co.uk)