Sports Direct at Lakeside
A new range of sportswear was unveiled last weekend at Sports Direct at Lakeside Retail Park in Thurrock which is a exciting collaboration between a leading sportswear company and a social media influencer.
The popular SportFX brand was created with all types of active women in mind and sell makeup, skincare and active wear ranges.
Social media and self-love influencer, Chessie King has struggled with self-image in the past but now is a body positive advocate.
Chessie told the Enquirer: “Myself and SportFX have designed all the collection and chosen the materials for all 24 pieces which will hopefully be in 90 Sports Direct stores.”
“This collection is about celebrating women that are all shapes, all sizes and overall all women. My aim was to allow everyone to feel incredible in a collection that the SportFX team and I have put our hearts and strength into.
“As a 6 foot girl, gym wear has always looked like its been shrunk in the wash or Im trying to Squeeze into my younger sisters leggings.
“The collection is really vibrant; there are many bright colours including orange pieces. But I believe the colour orange makes people smile and instantly happier.
“I enjoy empowering women and to help them feel happy and confident. I have a reponsibilty to my followers on social media and I try to act as an older sister.
“I have been through such a journey with my body that I want to send the message to my followers that you must try and treat your body as your best friend.”
As part of the launch a spin class took place in the SportFX spin studio at the Everest gym, which is next door to Sports Direct at the Lakeside Retail Park.
After the class, the class guests and the gym members wound down and relaxed with health juices and protein packed snacks and enjoyed a talk from body positive queen, Chessie.
Chessie and the SportFX then transferred to store to give the shopper a taste of the brand, range and Chessie’s body confidence philosophy.
The brand offered customers the chance to have their hair and make up done in the impressive Sports Direct next door.
For more information please visit www.sportfx.com.