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The Purfleet on Thames £1bn regeneration project that will see thousands of new homes created in Purfleet, a new town centre and a media and creative industries hub established has been given the green light and been approved.

The plans, submitted by Purfleet Centre Regeneration Ltd (PCRL), a joint venture between Urban Catalyst and Swan Housing Association chaired by Sir Tim Laurence, were unanimously granted outline planning permission by Thurrock Council’s Planning Committee last Thursday and will deliver the following in the town:

Up to 2,850 homes to be delivered alongside shops, restaurants, a medical centre and community facilities. A new town centre with upgraded rail station and improved riverside areas and access that will help transform Purfleet into a new destination. A new primary school, A state of the art media village and New parks and leisure spaces.

The local community have been extensively involved in framing the masterplan were at the meeting.

The proposals include a 1,000,000 sq. ft. film, TV and creative industries complex which together with the other commercial uses proposed will create over 2,000 new high value jobs for local people.

Residents of Purfleet will further benefit from an improved railway station and transport facilities, with Purfleet less than a 30-minute train ride from central London, plus a new health centre and two new schools.

Thanks to the High House Production Park, Purfleet is already emerging as a world-leading creative hub and today’s approved plans will only cement the town’s position.

Ken Dytor, PCRL founder and executive chairman of Urban Catalyst, which specialises in complex mixed-use urban regeneration projects, said: “This development will tap into the power of culture, creative industries and healthy living.

“The approval is the result of many years of work and has been shaped by our detailed engagement with the local community and stakeholders, who we listened carefully to in drawing up our forward-thinking social infrastructure-led proposals that promote health, education and employment.”

Swan Housing Association is one of the largest housing providers and will provide approximately 50% of the homes at Purfleet on Thames will be built this way.

Last night’s approval by the Planning Committee represents a significant milestone towards the delivery of PCRL’s development proposals and is subject to agreement on detail being reached by PCRL with Thurrock Council and stakeholders.

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