Campaign to combat shortage of care workers #youcancare

The Home Instead team
The Home Instead team

National shortage of care workers

Care boss Steve Willoughby has launched campaign, You Can Care, to address the shortage of care workers across the region.

Steve, who owns and runs the Brentwood, Billericay and Upminster office of at home care provider, Home Instead Senior Care, will be raising awareness, banishing pre-conceived ideas about what caring is all about, as well as informing people about just how rewarding working in care can be.

According to Skills for Care, the strategic body for workforce development in adult social care in England, there are approximately 90,000 vacancies in the social care sector at any given time.

Our ageing population has created a huge requirement for care services and Steve reports that the national picture is reflected here in the local area. Home Instead, who specialise in care for older people in their own homes, is hoping to fill 40 jobs in 2018 in order to keep pace with demand.

Steve said: “We want to show people the human stories, the fantastic relationships and the real side of caring, as it should be. Being a caregiver can be a wonderfully rewarding career for compassionate people and the new campaign will champion all the positive aspects of care.”

The hashtag #youcancare has been created to support the campaign.

For more information about Home Instead, call 01277 822 858 or visit You can also find information on the campaign if you search #youcancare on Facebook and Twitter.


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